Commercials
I have worked for different clients nationally and internationally at Heimat Berlin, Ogilvy & Mather and
Jung von Matt Spree over the last decade. During this time I developed ideas and
concepts for some smaller projects and some big international campaigns.
Leibniz – Relaunch Campaign
Raising children is a real mammoth task. And the countless parenting tips that come at you day after day don't exactly make it any easier. That's why LEIBNIZ addresses all parents with a courageous and encouraging message: “You know best what's good” encourages them to trust their own intuition when raising their children. A sentence that all parents feel, but hear far too rarely.
CD/Art: Benjamin Mohr
CD/Copy: Stefan Sohlau
Senior AD: Sebastian Hölzer
CW: Aline Mathieu, Senior CW: Dominik Schneck
Director: Marko Roth
Film Production: Soup Films
JvM/Spree 2022
Digital Campaign Assets / Product Assets / OOH
Blend-a-Med “Alles klingt gefährlicher…” TVC
Sometimes everything sounds more dangerous when a dentist says it.
This dentist fear we make use of to surprisingly advertise toothpaste.
ECD: Jan Harbeck
CD/Art: Benjamin Mohr
CD/Copy: Stefan Sohlau
CW: Aline Mathieu
Director: Tore Frandsen
Film Production: Zauberberg
JvM/Spree 2022
100. Jahre HARIBO
The Gold Bears get a rocking birthday song on their 100th anniversary.
ECD: Jan Harbeck
CDs: Christian Wölky, Henning Lisson
AD: Benjamin Mohr, Sebastian Hölzer, Ralf Schröder
Copy: Stefan Sohlau, Dominik Schneck, Berthold Browdoski
JvM/Spree 2021/22
To mark the big anniversary, the Bonn-based fruit gum giant is now cooperating with the legendary Wacken Open Air for the first time - and is launching a limited edition with black gold bears for all heavy metal fans. The Gold Bears at the Wacken Open Air 2022 and as a hardcore limited Wacken Edition available in the online store and at the festival.
Haribo Pico-Balla Campaign
The little colorful HARIBO Pico-Balla are the perfect nerve food. And who can use them better than astronauts on their mission in a space station?
ECD: Jan Harbeck CDs: Christian Wölky, David Missing, Henning Lisson
Senior AD: Benjamin Mohr, Junior AD: Laura Hess
Senior Copy: Stefan Sohlau, Junior CW: Leonie Hallet
Regie: Max Millies Filmproduktion: Soup Films
JvM/Spree 2020
Digitale Campaign Assets / Product Assets
Sparkasse “Gemeinsam allem gewachsen.” Campaign
The Sparkasse does much more than just provide checking accounts and retirement savings. It cares about togetherness in our society. For example, by sponsoring athletes, facilitating cultural events and supporting local Mittelstand Companies. This conviction is the motto of the current savings bank campaign: “Together, we're up to anything.”
ECDs: Till Eckel, Johannes Hicks
Concept & AD: Benjamin Mohr
Concept & CW: Stefan Sohlau
Director: Eliot Rausch (Campaign film)
DOP: Cristophe Collette
Filmproduction: Stink
JvM/Spree 2019
Exemplary 2 of 5 portraits which were created together with Katja Renner (director) in addition to the main film which should give deeper insights.
Sparkasse Kreditpartner “Nicht. Doch!” TVC
The centerpiece of the campaign was a music video lasting several minutes that addresses a very human dilemma: When it comes to larger financial purchases, the mind likes to say “NOT”, while the gut calls out “DO” – and vice versa. This is where the savings bank or the S-credit partner can help with its personal loan.
ECD: Till Eckel,
CDs: Johannes Hicks, Frances Rodhe
Concept & AD: Benjamin Mohr
Concept & CW: Stefan Sohlau
Director: Bernd Faass
Filmproduction: Element E
JvM/Spree 2018
Sparkasse “Denk ans Alter, Alter”
The earlier you start with retirement planning, the better. That's why the Sparkasse shows the Thirtysomethings that they're not quite as young as they might think.
And asks them, "Dude, what else has to happen for you to start thinking about old age?"
ECD: Till Eckel
CDs: Jojo Hicks, Flo Schwalme
AD & Design: Benjamin Mohr
CW: Stefan Sohlau
JvM/Spree 2018
SIXT – “Booger” TVC
Of course, the best way to advertise luxury car rentals is with boogers.
ECD: Till Eckel
CDs: Johannes Hicks, Christopher Höhne, Marc Isken
AD: Benjamin Mohr
CW: Philip Bolland
Production & Postproduction Director: Joschka Laukeninks
DOP: Eike Rieche
JvM/Spree 2017
Sparkasse – “Brummen ist einfach”
The German Mittelstand is humming. From the first coffee in the construction trailer to the last weld in the subway tunnel. Sparkasse keeps it all going.
ECD: Till Eckel
CDs: Jojo Hicks, Frances Rodhe
AD: Benjamin Mohr
CW: Stefan Sohlau
JvM/Spree 2017
“Wir Zusammen” TVC
A great film for the integration initiatives of the German economy.
CD: Till Eckel
AD: Benjamin Mohr
CW: Stefan Sohlau
Director: Elliot Rausch
Filmproduction: STINK
JvM/Spree 2017
Sparkasse Eigenheim
The Sparkasse finds the right home for everyone. Even if you have very special requirements.
ECD: Till Eckel
CDs: Jojo Hicks, Christoph Hoene
AD: Benjamin Mohr
CW: Stefan Sohlau
Director: Scott Pickett
Filmproduction: Soup
JvM/Spree 2016
A.T.U. – Die Gefährlichste Straße Der Welt
With a car that doesn't work properly, a boring country road can quickly become the most dangerous road in the world.
CCO: Guido Heffels
CDs: Frank Hose, Ramin Schmiedekampf
ADs: Benjamin Mohr, Stefano Deluccia
CWs: Marlon Fischer, Gunther Osburg
Filmproduction: Stink / The Mill
HEIMAT Berlin 2015
Hornbach “Entdecken Sie Hornbach”
Two do-it-yourselfers discover Hornbach in their own way and take the viewer on a fun discovery tour across the market.
ECD: Guido Heffels
CDs: Frank Hose, Ramin Schmiedkampf
CWs: Marc Bieri, Mirjam Kundt
ADs: Benjamin Mohr, Jared Lissner
HEIMAT, Berlin 2015
Hornbach – Sag es mit deinem Projekt
Actions speak louder than words – nobody knows that better than a DIY store like Hornbach.
The 2014 fall campaign set out to prove this.
ECD: Guido Heffels
CDs: Frank Hose, Ramin Schmiedkampf
AD: Benjamin Mohr CW: Marc Bieri
Junior AD: Lukas Kölling
Director: Pep Bosch
Photographer: Maak Roberts
HEIMAT, Berlin 2014
PATTEX NoMoreNails × FIX Kampagne
The old claim “Pattex Gives You The Power” called for a facelift. We decided to put the product to the test, defining what the power is about. And we did that in two different markets, with two completely different concepts.
CCOs: Guido Heffels, Myles Lord
CDs: Frank Hose, Ramin Schmiedekampf
AD: Benjamin Mohr
CWs: Marc Bieri, Sophie Kearney
Director: Jörn Haagen
Photographer: Markus Mueller
Post-Artist: recomPOST-TEAM
Filmproduction: E+P Films
HEIMAT Berlin 2014
Hornbach “Jede Veränderung braucht einen Anfang” Campaign
“Every change needs a beginning”: this was the motto under which Hornbach's Europe-wide campaign went on air on TV, in print, online and via social media. At the heart of the campaign was an oversized walnut that provided the impetus for a new project.
CDs: Guido Heffels, Myles Lord
ADs: Hendrik Schweder, Benjamin Mohr
CW: Sabina Hesse
Director: Pep Bosch
DOP: Paco Femenia
Photographers: Maak Roberts, Ragnar Schmuck
Illustrator: Viktor Koen
Filmproduction: Trigger Happy
HEIMAT, Berlin 2011
Hornbach 25 Jahre FloraSelf Campaign
A quarter of a century ago, a brand called FloraSelf was born. To celebrate this happy anniversary, we created a campaign for HORNBACH that focuses on the friendship between plants and their owners.
CDs: Frank Hose, Ramin Schmiedekampf
AD: Benjamin Mohr
CW: Marc Bieri
HEIMAT, Berlin 2014
Hornbach “Ungekürzt” Campaign
In what is probably the most detailed campaign Hornbach has ever published, the company gets to the bottom of its substantial foundation. Topics such as the huge selection, the Hornbach permanent low price philosophy or the numerous services are illuminated in detail. With around 3.200 characters per ad, the campaign goes into depth, as the name “Hornbach ungekürzt” promises.
ECD: Guido Heffels
CD: Matthias Storath
ADs: Michael Dunlap, Benjamin Mohr
CW: Stephen Quell
HEIMAT, Berlin 2011
AUDI A1 “The next big Audi”
To launch the new Audi A1 we shot a Webisode Series with Justin Timberlake and needed to keep people entertained with content in between releases of each episode.
ECDs: Guido Heffels, Jürgen Vossen
Head of Strategy: Andreas Mengele
CDs: Myles Lord, Ove Gley
ADs: Carsten Schubert, Michael Dunlap, Jue Alt, Benjamin Mohr
CWs: Nikolai Diepenbrock, Stephen Quell
Director: Henrik Sundgren
Production Company: ACNE Film
HEIMAT, Berlin 2010
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